"Whether it's Balogun, Ariaria or Onitsha Market, we always bought together. Twenty women, one supplier, one price nobody could get alone."
For generations, Nigerian market women have practiced ajo — a rotating savings and group-buying tradition. Twenty women pool funds on a Thursday, walk to Balogun, Ariaria, Onitsha or OilMill markets together, and negotiate bulk prices no individual could command.
It worked because everyone knew everyone. But as commerce moved online and groups formed between strangers, trust broke down. Who holds the money? Who pays the seller? What if someone disappears?
CollabBuy digitizes the ajo tradition for the digital age. Cryptographic escrow and Split-PIN authorization mean no single person holds the money — the seller only gets paid when every member confirms.